The online comic shop is a growing industry with a lot of potential for profit. As with any business the key to success is knowing who your customers are and understanding what they want and need from you. In marketing parlance this is known as branding.
Once you have a firm handle on your target audience you can begin to build your brand. The best way to do this is by providing your customers with a consistent experience across all platforms. This will ensure that your customers trust you and come back again and again. This can be accomplished by making sure that your website is mobile-friendly and has a search function so customers can quickly find what they’re looking for.
While the majority of your income will likely be from new sales you should also focus on building up repeat custom. A large percentage of a retail business’s income is generated by returning customers. This can be done by delivering quality products and excellent customer service.
In addition to the online stores there are a number of physical outlets that cater to the needs of comic book collectors. Some of these are specialized in a particular genre such as horror or manga, while others may offer a wider selection of items including graphic novels, toys and collectibles.
Mile High Comics
A big player in the comics game, Mile High Comics has a huge collection of titles and an online store that is updated regularly. They have a large selection of new releases and an impressive archive of older issues as well. The site is easy to navigate and they have a decent selection of related merchandise as well.
Things From Another World
TFAW is the largest Online comic shop book retailer in the country and they have a great website that offers a wide range of titles from both established publishers and indie authors. They also have a good selection of merchandise and their prices are competitive. They are a great choice for those who are looking for more indie titles and hard-to-find back runs of popular American titles.
There are a number of ways to get your comics in the mail. One option is to ask your local shop to put you on their pull list. This means that they will pull out a specific series when it arrives and set it aside for you to purchase each month. This helps to guarantee a sale and also allows the publisher to know how many books to print.
You can also subscribe to a monthly catalog from a distributor such as Marvel, DC or Lunar Distribution. These catalogs show all the comics that will ship in the next few months and are usually about half a bible thick. Most comic shops will discount the books that you preorder. They will also have a deal of the day and a special section for nick and dent items. These are second-hand or reprints that have some nicks and dents.
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