In the late 1970s, when Miuccia Prada inherited her grandfather’s leather goods company and brought it to new heights of quality craftsmanship and design innovation, the brand was still modest in size. But she quickly redirected its trajectory, focusing on innovative clothing and accessories that took cues from contemporary culture. Her first ready-to-wear collection for women debuted in Fall/Winter 1988, marking a new direction for the label with clean lines and a refined elegance. More inventive fashion would follow, including the introduction of the more affordable and playful Miu Miu line in 1993 and the 1997 debut of Prada Sport—a collection now considered prescient for its embracing of athleisure.
As the Prada name grew, so did its reputation for innovation. The iconic label continues to push boundaries, whether with its black saffiano leather bags made of recycled ocean plastic or its latest experiment in knitwear, which is being produced using repurposed fishing nets. In the past decade, the company has also forged new frontiers in the luxury market with a series of eye-catching collaborations.
Aside from its clothing, Prada138 has a long history of supporting indigenous communities in Peru. Miuccia Prada’s father, Mario, was a member of the Quechua-speaking “Indian-Mestizo” community of Azangaro in Puno and worked with indigenous peasants and the anarcho-syndicalist labour movement. He was a founding member of the Popular University Gonzalez Prada and was driven from Puno by gamonales (rural bosses) for his involvement in indigenous self-defence organisations.
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